Baby Bloak: Dude to Dad Approved

This little piece of heaven has become a part of our family. Plain and simple, my child does not travel in the car seat without it. As we've transitioned to the ridiculous cold of the South Dakota winter, I'm pretty sure that the Bloak has literally been a lifesaver for my little girl. Join us by going to http://thebabybloak.com/ or http://twitter.com/BabyBloak to purchase a Bloak or OverBloak for your little car seat cowboy or cowgirl. The Bloak is definitely Dude to Dad approved!

Swedish dad in bid for breast milk - The Local

Swedish dad in bid for breast milk

Published: 2 Sep 09 17:49 CET
Online: http://www.thelocal.se/21842/20090902/

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Swedish father Ragnar Bengtsson, 26, has entered into an experiment that he hopes will help him breastfeed his future children.

On Tuesday, the Stockholm family man began stimulating his breasts with a pump in a bid to produce milk.

"Anything that doesn't do any harm is worth trying out. And if it works it could prove very important for men's ability to get much closer to their children at an early stage," Bengtsson told The Local.

His efforts are to be documented by Swedish TV8, with the first instalment scheduled to air at 9pm on Wednesday on the Aschberg show. Bengtsson also maintains a blog on the station's website, the title of which translates as: 'The Milkman - One Drop at a Time'.

Bengtsson is preparing to pump his breasts at three-hour intervals every day until the beginning of December. As a full time economics student at Stockholm University, he is not always going to be in a position to pump in private.

"I'm going to have to pull out the pump during lectures. But really it doesn't bother me if it makes people uncomfortable. If they have issues with it that's their problem," he said.

Male lactation is a relatively common side effect of hormone treatments, but Bengtsson has no plans to chemically induce the process.

"If it works and the milk turns out to have a high nutritional value it could be a real breakthrough," he said.

Bengtsson has a 2-year-old son who is in no way involved in the experiment, but the Stockholm dad doesn't rule our breastfeeding any future kids. Not everybody has acclaimed his quest for fathers' milk, however.

"There have been a lot of strong reactions. Some people think it's completely sick," he said.

Sigbritt Werner, professor of endocrinology at Karolinska Institutet in Stockholm, told The Local that it could be possible for Bengtsson to produce "a drop or two" after three or four months.

"Women breastfeed after they've been bathing in estrogen during a nine month pregnancy, so obviously it takes some time. But if he works on it regularly he'll likely notice a layer of tissue forming beneath the areola and it should be possible to produce enough of the hormone prolactin to cause lactation," she said.

But Werner stressed that while she was interested in the subject, she was more keen for men to use their breasts to comfort their children.

"Men often have trouble finding things. And if the mother is out, the child is screaming and they can't find the pacifier I'm sure there are a lot of men who give their baby their breasts.

"Healthy children know instinctively that the breast has a dual function. One gives them milk, the other gives them warmth and a cosy bond. Men don't need to strive to produce milk but they should take the opportunity to get closer to their child by offering them their breasts in the same way as women," she said.

Paul O'Mahony (paul.omahony@thelocal.se/08 656 6513)

Wow. Dedication or disturbing? What do you think?

As Daddy Bloggers Attract Readers, Marketers Follow - Bits Blog

Mommy bloggers, move over. It’s daddy’s turn in the spotlight.

Many mommy blogs have gained avid followings. The blogs, like Dooce and The Pioneer Woman, are full of stories, often quite funny, written by mothers about raising children and other topics. Recently, fathers have been getting into the game, too, with blogs like DadLabs and Dad-O-Matic.

Marketers quickly discovered the value of a post about their product on a mommy blog and started sending mothers free products to use and review. Now, brands are catching on to daddy bloggers as well.

Last week, Sony started a three-month campaign with daddy bloggers. It will lend a few of them Sony products, like Blu-ray players and Handycam camcorders. Sony is asking the bloggers to use the products to do projects, like recording conversations with their parents or videotaping a family outing, and write about the experience.

“In general, dads have always gotten the short shrift when it comes to parenting, but in recent times, it’s been different,” said Jeffrey Sass, who is a single parent of a daughter and two sons, ages 17 to 21, and blogs at Dad-O-Matic. Advertisers have focused on mommy bloggers “because everyone believes the mother makes many of the buying decisions in the home, but in product categories like consumer electronics, it makes sense to go after dads,” he said.

Now that marketers are discovering daddy bloggers, the fathers are getting more than an opportunity to test products. They are also stepping into a potential controversy. Some readers have questioned whether bloggers’ product reviews can be trusted if they get free products and are asked to write posts. The Federal Trade Commission is investigating the practice of sending free products to bloggers and may start requiring certain types of disclosure.

Sony emphasizes that the products it is sending daddy bloggers are on loan, not gifts, and bloggers are not being pressured to write positive reviews. “We expect the reviews to be very honest,” said Marcy Cohen, a Sony spokeswoman.

Mr. Sass echoed that. “We’re encouraged to give our honest opinions, good or bad, working with this Sony equipment,” he said.

Shenan Reed, the co-founder of Morpheus Media, a digital marketing agency, said that most bloggers did in fact give their honest opinions about products because their credibility was on the line.

“If you’re not transparent, if you end up taking something people think you shouldn’t, you’re going to lose your credibility in a heartbeat, and bloggers live or die by their reputation, more than magazines do,” Ms. Reed said.

Looks like a couple great Dad Bloggers are getting some notice! Well done, Dad-O-Matic and DadLabs!